The Everlasting and Timeless Wonder called Saree 22nd March 2017 – Posted in: blog

The saree is an everlasting ode to beauty. Even today, it continues to mesmerize designers and fashion lovers around the world with its elegance and grace. In a world where trends change every week, the saree remains timeless and the highly fashion-conscious contemporary Indian woman is as much in love with sarees as their traditional grandmothers were.

Why is a garment made of six yards of silkso irresistible to the modern Indian woman? Maybe it’s because it instantly adds charm to every occasion. Maybe it’s the comfort with which you can flaunt it. Maybe it’s the sheer joy of customizing it in a million different ways, each one more beautiful than the other! No matter what the case, the saree is here to stay!

Among all the vibrant types of sarees available in India, Pochampalli Ikkat sarees deserve a special mention. Ikkat sarees have been created since ancient times and stories of their beauty and craftsmanship have been passed on through generations. The technique involves dyeing the yarns in knots before weaving them into sarees. The dyed yarns are then pressed on to a fabric to create beautiful geometric designs. This process is repeated multiple times to create designs so intricate and detailed that each saree is nothing short of a masterpiece. Woven using this ageless dyeing technique called ‘ikkat’, each saree is a unique work of art created only for you by the highly gifted weavers of Bhoodan Pochampalli.

Our stunning collection of Pochampalli ikkat sarees offers a beautiful blend of heritage, history and modernity. It is stylish, attractive and light weight. These features greatly benefit the modern woman who wants to look gorgeous without compromising on comfort. The number of hues and designs in our collection has been carefully curated to cater to the tastes of the contemporary woman no matter what the occasion is. Do you have a big merger to negotiate that calls for power dressing on par with your radiant personality? Are you hosting a party any time soon? Be the ever gracious hostess in a traditional orange and yellow saree with a gorgeous gold-tinted pattern along the ends! Bored with wearing the same kurtis and formals to the office every day? Become the centre of attention by wearing a custom made black and pink Pochampalli Saree that is both sophisticated and fun at the same time! Do you have an upcoming reception to attend?What could be better than a dazzling red and gold Pochampalli saree for that gorgeous look!

We know that you, like all contemporary Indian women, areon the constant lookout for clothes that suit your multi-faceted personality. Luckily your search ends here. When you can have six yards of sheer beauty in colours that reflect your soul and designs that complement your attitude, why wear anything else? Let your inner diva break free and paint the town red by draping a princely Pochampalli saree! Throw in some traditional jewelry, strap on those golden high-heels, wear your best smile and prepare to be adored!